Course Details

Welcome to Digital Marketing Foundations!

Knowing digital marketing is not a luxury in the fast-paced, digital-first world of today; it is rather a need. Whether you're an aspiring entrepreneur, a career changer, or a business owner looking to amplify your online presence, this course is designed to equip you with the essential skills and knowledge to thrive in the digital landscape.

Over the next four weeks, we'll embark on a transformative journey, moving beyond theoretical concepts to real-world application. This isn't just another lecture-heavy course; it's a hands-on experience where you'll actively build your digital footprint. By the end of this program, you won't just learn about digital marketing; you'll do digital marketing.

What to Expect:

This course is set up to provide you a thorough grasp of the fundamental ideas in digital marketing. We'll start by establishing a strong brand identity, a crucial step in any successful marketing strategy. You'll learn how to define your target audience, craft a compelling brand message, and create visual elements that resonate with your ideal customer.

Next, we'll dive into the world of website creation and search engine optimization (SEO). You'll build your own WordPress website using the intuitive Elementor platform, gaining practical experience in setting up domains, hosting, and structuring your site for optimal user experience. We'll also demystify SEO, teaching you the fundamentals of on-page and off-page optimization to ensure your website ranks well in search engine results.

Any digital marketer needs social media, hence we will spend a week learning its nuances. You'll set up and optimize social media accounts across various platforms, develop a strategic content calendar, and explore the power of AI-powered content creation tools to streamline your workflow.

Finally, we'll delve into the world of analytics and video marketing. You'll learn how to set up and navigate Google Analytics, gaining valuable insights into your website's performance. We'll also explore the art of creating engaging explainer videos using AI-driven tools, a powerful way to communicate your brand message.

Your Journey Starts Now:

This course is meant to be transforming, interesting, and instructive. Whether you're looking to launch a new career, grow your business, or simply expand your digital marketing knowledge, you're in the right place. Get ready to embark on an exciting journey into the world of digital marketing!

Let's begin!