SAN DIEGO CAREER SCHOOL — LIVE ONLINE
Learn Digital Marketing Live Online in 12 Weeks
Shortcut to Digital Marketing 2.0 — 24 live classes with Dr. Abdullah Alshawi, one real business project, and a Certificate of Completion. No experience required.
Next cohort starts November 15, 2026 — first live class November 20.
Or get the free syllabus first
Associate Dean at CIAT · Faculty at Alliant, DeVry & Cuyamaca · Author of the Book Series · 8+ Years Agency Experience
THE DIFFERENCE
Why This Program Is Different
Taught by a Sitting Associate Dean
Your instructor leads business programs at CIAT and also teaches at Alliant, DeVry, and Cuyamaca. You learn from the person who runs programs — not a hired presenter.
He Wrote the Books
The program is built on Dr. Alshawi’s own three-volume Shortcut to Digital Marketing 2.0 series — one book for each month of your training.
Live With Him, Every Class
No recordings, no teaching assistants. All 24 sessions are live with Dr. Alshawi, plus three private 1:1 coaching sessions.
Agency-Tested, Not Just Academic
Founder of Initium Marketing, with 8+ years running real campaigns — SEO, paid media, social, and analytics — for real businesses.
THE PROGRAM
What You’ll Build, Month by Month
Foundations
- Digital toolkit & ecosystem
- Audience & strategy
- Branding
- Your website & online presence
Conversion & Analytics
- Advanced SEO
- Social & advertising strategy
- GA4 measurement & analytics
- Content authority
Execution & Capstone
- Search & social ads
- E-commerce funnels
- Retention automation
- Final capstone presentation
YOUR INSTRUCTOR
Meet Your Instructor
Dr. Abdullah Alshawi
A digital marketing director and educator with 8+ years of industry experience, teaching at the university level — and the author of the three-volume series this program is built on.
TUITION
Tuition — Simple and Upfront
Pay in Full
One payment by card
Includes 3 private coaching sessions
Installments
First payment at enrollment, then monthly
Includes 3 private coaching sessions
Changed your mind before the first class? 100% refund.
HOW IT WORKS
How It Works
Book your free interview
Meet Dr. Alshawi and confirm it’s a fit
Enroll and get your welcome packet
Start live classes November 20
You talk to the dean before you pay anything.
Not ready to book yet?
Get the complete program syllabus — every session, the project, tuition, and schedule.
QUESTIONS
Frequently Asked Questions
Do I need marketing experience?
No. The program is designed for beginners as well as professionals and business owners.
How are classes held?
Live online: Fridays 6:00–8:00 PM Pacific, plus one weekend session each week (Saturday or Sunday 5:00–7:00 PM Pacific — you choose).
Do I get a certificate?
Yes — a San Diego Career School Certificate of Completion when you meet the program requirements (80% overall, at least 20 of 24 classes, all portfolios and the capstone).
What if I change my mind?
100% refund if you withdraw before the first class; after that the refund policy schedule applies.